Our Founders

The people behind Poonji

A founding family with decades of combined experience across banking, insurance and operations — and one shared conviction: customers deserve someone on their side of the table.

Balbir Singh Gogia, Founder & Managing Partner

Balbir Singh Gogia

Founder & Managing Partner

The vision behind Poonji Finance. Balbir founded the firm on a simple conviction: people who earn honestly deserve honest guidance. He leads the partner network across banks, NBFCs, insurers and investment platforms, and personally sets the transparency standard every Poonji advisor works by.

  • Founded Poonji Finance on a transparency-first doctrine
  • Leads the banking, NBFC & insurance partner network
  • Sets the firm's customer-first credit philosophy
HG

Harshual Singh Gogia

Partner & Chief Executive Officer

Harshual drives Poonji Finance's strategy and growth — which products we facilitate, which institutions we partner with, and how the platform scales without losing its personal, accountable service. His focus is making 'One Platform. Multiple Financial Solutions.' a daily reality for customers.

  • Owns strategy, partnerships & platform growth
  • Champions simplified, jargon-free customer journeys
  • Driving Poonji's digital-first facilitation model
Harshita Singh Gogia, Chief Operating Officer

Harshita Singh Gogia

Chief Operating Officer

Harshita runs the engine room: documentation checklists, application processing, follow-ups with institutions, and the service standards behind the 30-minute callback pledge. If your file moves smoothly from enquiry to approval, that's her team's design.

  • Architect of the 5-step facilitation pipeline
  • Owns operations, documentation & service quality
  • Leads customer education and plain-language communication
"We started Poonji Finance because we kept meeting people who were doing everything right — earning, saving, trying — and still getting poor financial outcomes simply because no one explained the system to them honestly. Our promise is simple: we will always tell you what we earn, what a product truly costs, and whether you should buy it at all."

— Balbir, Harshual & Harshita Gogia, Poonji Finance

The Road Ahead

Where we're taking Poonji

A customer portal with application tracking, deeper partner integrations, and financial education for every Indian household — built on the same transparent foundation.